Each new stage in the development of society is accompanied by a revision of ethical standards and artistic forms.
/ ANNA SEROVA/
ABOUT ART TIME: We exist in the plane modern perception of life as an art.
SENSE: We freely express ourselves in the work and rethink the traditions of the past with a synthetic mastering the achievements of modernity in real life.
OBJECTIVE: In the modern world, there are many directions and patterns of interaction between life and creativity. I would like to understand the direction of development of art in the synthesis of modern perception of life
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art essentially oscillates like a pendulum from the sensible to the sensual beginning.
Mankind has always tried implementation of global processes in the field of arts.
In my work I unite these two opposite systems views into a single whole.
This synthetic connection, I see a possible move forward ...
Anna Serova artist-designer Ph.D. in History of Arts
List of main exhibitions
1997 "Architecture and Design - 97". Diploma. 1997 6th All-Russian competition of diploma theses in the field of fine, arts and crafts and design. Diploma. 2005, 2006, 2007, International Art Fair "Art-Manezh", Moscow. 2007, 2008 Art fair "Artesaniya", New Manezh, Moscow. 2007, 2008 Art fair "Art & Deco", New Manezh, Moscow.
List of main exhibitions
2015 Personal exhibition "Bratislava - a view from the side". Slovak Institute at the Embassy of the Slovak Republic in Moscow. 2016 International Art Fair "Art Canton", Guangzhou, China. 2017 Slovak Institute at the Embassy of the Slovak Republic in Moscow. "Russian artists in Slovakia on Slovakia." Moscow. 2017 Personal exhibition, Gallery "Stern", Moscow. 2017 Personal exhibition "Bratislava - a view from Russia", Embassy of the Slovak Republic in Moscow.
2001. Defense of the thesis on the theme: "Compositional decisions and symbols of the medieval mystery theater and their influence on the development of domestic contemporary theatrical performances." 1) Design Review. 01.2000. Theater of the Future. 2) Design-Review. 03-04.2000. Mystery is the style-forming form of our time 3) Design-Review. 01-02.2001. Mysteries of the Revolution. 4) Design-Review. 04.2001. The main trends in the development of mass spectacles in the territory of the Soviet and post-Soviet space of the 30-90s.
2002 - 2007 art director (Independent Media), 2007 - 2017 art director, creative director in the glossy industry. Projects: Cosmopolitan Beauty "Cosmopolitan Shopping" "The Snow Queen" "Frost and the Sun" (Proctor) "Il de Bote" "L" Etoile " "Stellary" (Magnet Cosmetic) "Moscow Theater" ET CETERA "
The main objective of the project was a new look to the capital of Slovakia - Bratislava. Show how the achievements of past eras co-exist with modernity, combining all this mix in a single series of paintings. It is Urban style that demonstrates the realities of the capital and its beauty in the context of modern culture. As the achievements of industrialization, elements of graffiti and the historical past live together, creating a vibrant and unique appearance of the city.
With this project of eternal values and archetypes, we touch upon the themes of the common world order, whether it be birth or death, the concepts of good and evil, as well as their relations in the world. These moral concepts, the principles of the world order are close to us as women, because it is the woman who gives life. Philosophy of the universe, evolution and knowledge is expressed in the semantic meaning of the tree. The tree takes root, grows and develops.
The main task of the project is to show how the achievements of past eras co-exist with modernity, combining all this mix in a single series of paintings. It is Urban style that demonstrates the realities of cities and their beauty in the context of modern culture. Industrial species, graffiti elements and the historical past live together, creating a vibrant and unique city look.
PROJECT | Fairy tales. Archetypes of knowledge.& AVE PROJECT
The power of a fairy tale in its metaphors. Tales were created over the centuries by the collective consciousness of entire peoples. Therefore, themes and characters are so universal. Myth affects us, invoking invisible images in memory, addressed to the archetypes of the subconscious. This picturesque project is a deeply hidden knowledge embodied on the canvas with the help of color ideas, ornaments and symbols known from ancient times. This is a universal code familiar to man since childhood.